Founded with a vision to connect UK consumers with the rich heritage of Palestine. What began as a small initiative quickly grew into a mission to support farmers and celebrate cultural resilience through food.
Expanded distribution beyond the UK, entering key European markets with a focus on ethically sourced Palestinian goods.
From our humble beginnings in Sheffield, Yaffa Limited has grown into an international brand, proudly supplying authentic Palestinian products to customers across across Europe, North America, and the Gulf region. Through a growing network of distributors and export partners, we continue to share the rich flavours of Palestine with the world — one shipment at a time.
Yaffa has grown from a small niche importer into a widely recognised household name, trusted by families across the UK and beyond. Our commitment to authenticity, ethical sourcing, and cultural heritage has made us more than just a brand — we’ve become a symbol of quality, identity, and pride for those who value real Palestinian products.
"We believe in trade with purpose — one that uplifts communities, protects culture, and provides lasting impact beyond profit."
Dr.Ziad Abu El Zeet, Director.
To connect the world with the rich flavours and stories of Palestine — while empowering the people who make it possible.
To see Palestinian products proudly represented in homes, shops, and restaurants across the globe — not only as premium goods, but as stories of hope, identity, and justice.
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